Movable Ink Da Vinci revolutionizes the way that marketers work. Forget the tedious tasks of creating campaign briefs, wrestling rigid marketing calendars, or manually curating content and building emails. Da Vinci curates email content based on your existing creative assets and sends emails as often as customers want to see it. No more, no less. With Da Vinci as your co-pilot, you can now focus on strategic marketing initiatives
Movable Ink Da Vinci
Movable Ink Da Vinci is an AI-first content personalization solution. It leverages the power of deep learning, predictive, and generative AI to craft highly personalized email customer experiences.
A few of Movable Ink's Da Vinci Customers
How it works?
Here's How Da Vinci Works
Overview
Movable Ink Da Vinci utilizes an AI-driven approach that curates unique content for every customer in every email. Unlike other solutions that just reinforces what customers already know and like, Da Vinci aims to guide customers through the product catalogue based on each customer’s unique tastes, preferences, and attributes.
It’s like having a personal shopper in every inbox. But Da Vinci doesn’t stop there. Da Vinci also optimizes the email experience for every customer by using AI-generated and predicted subject lines, and AI-optimized send time and frequency to send emails when and how often customers prefer. Best of all, Da Vinci integrates with your existing email marketing solutions.
Take An Ensemble Model Approach To Email Marketing
Movable Ink Da Vinci’s ensemble model approach uses over 10 AI models that work in concert. The models use cutting-edge techniques like deep learning, generative, and predictive AI. Best of all, the models are always learning what works and doesn’t work, so that they generate lift in clicks, conversion, and revenue every time.
Let’s see what our clients say
We were over-messaging with multiple blasts a day without really knowing how to extract ourselves from that pattern. But the Da Vinci solution is that missing piece for us – being able to maximize the relevancy of content to an individual subscriber.
Sarah Rasmusen
EVP and Chief Innovation Officer, Lands’ EndFrom the marketer perspective, there have been three key areas that Da Vinci helps us improve: performance lifts, combining the power of Da Vinci with Movable Ink Studio, and workflow efficiencies so we’re able to send more versions with less set up time.
Lindsay Massey
Vice President of Marketing, Victoria's SecretAutonomous Marketing Campaigns
Movable Ink Da Vinci revolutionizes the email marketing process with AI. Say goodbye to out-dated campaign calendars, biased segmentation, and manual content creation processes. Da Vinci’s capabilities enable a new approach to email marketing.
With Movable Ink Da Vinci, you’re creating personalized journeys for each customer, driving lift in clicks, conversion and revenue. Da Vinci does this via AI for content decisioning, subject line generation, and more. The secret sauce? Our AI uses multi objective optimization. That means that Da Vinci’s selects content for each customer based on your multiple business objectives - even if they sometimes may be in conflict with one another. This includes optimizing for short term term lift, long-term lift, average order values, and more
Movable Ink Da Vinci’s reporting gives marketers new insights into their email program. Not only can marketers see how AI-driven emails have performed against non-AI driven emails (spoiler alert- AI wins 99% of the time!), but marketers gain access to Da Vinci’s creative effectiveness reports. These reports show which creative assets are driving the best results so that teams can have tangible data to understand what creative is resonating, and adjust creative strategies accordingly.
Related Resources
The Marketer and the Machine
Lands’ End Uses AI to Spearhead the Future of Marketing Personalization With Movable Ink
AI for Marketing: Fostering Customers That Last
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