Self-Driving Cars and Marketing Automation: How to Race Ahead
Cars have been using increasing levels of automation for years, and their quick adoption has seen undeniable success. It’s time for marketers to take the same approach to automation, and embrace its most sophisticated iteration yet: AI.
Inkredible Opportunities
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Beyond Generative AI: How to Choose a Strategic Solution
Generative AI is an invaluable tool, but it’s only scratching the surface of all that AI can accomplish. Get a quick rundown on different types of AI, and learn which AI solutions are the most effective for your brand’s specific needs.
Boost Mobile Sales: 3 Expert Tactics for Converting Browsers into Buyers
Retailers see an annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.
Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown
With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.
How to Create the Coveted Customer Experience
Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.
How AI Is Already Enhancing Marketers’ Day-to-Day
Martech has been abuzz about the newest iterations of AI, but the solution is actually not wholly new to most marketers. Learn how AI is already incorporated into daily workflows, along with key ways to use the tool for common pain points.
5 Quick-Wins for Mother’s and Father’s Day Campaigns
Mother’s and Father’s Day is approaching in the USA, making it prime time for marketers to start brainstorming. Get valuable inspo from brands like Aveda, Hair Cuttery, and to see how they enhance their Mother’s and Father’s Day campaigns.
Email Newsletter Essentials: 5 Tips to Captivate Customers
Newsletters are an effective way for brands to build thriving relationships with their customers. With these 5 strategies, enhance your newsletters with automation and personalization to make the most of every deployment.